Must be the Ark effect. After seeing how expensive Ark's boxed sets can get, TCC's so much more affordable at $31 for 2 decks. Plus all that bling and novelty for under $20!
Affordable and fully custom as it is though, it's still not enough for me to pull the trigger. Nothing really new from their previous decks except for the magnetic tucks. It will be interesting to see how they develop the magnetic tuck for their future designs though.